The burgeoning Hong Kong girl group LollyTalk, formed by eight former contestants from ViuTV’s King Maker IV, is grappling with a severe financial shortfall after allegedly losing key sponsorship, even as music industry giant Emperor Entertainment Group (EEG) reportedly offers a lifeline orchestrated by veteran singer Hins Cheung. The group, known for its appeal to advertisers and once considered a strong rival to another high-profile local act, COLLAR, now faces internal divisions over the potential shift to the major label while members navigate daily budget constraints.
Sponsorship Pullback Spurs Crisis
The financial distress within LollyTalk recently came to public light following reports that the group’s principal funding sources had ceased support, leaving members reportedly owing the company a significant six-figure sum. This sudden economic pressure has forced visible lifestyle changes for the artists, who have reportedly started relying on ride-sharing services instead of dedicated transport and, in some cases, moved back to their familial homes to minimize living expenses.
Amid these challenges, award-winning artist Hins Cheung, often dubbed the “Social Worker of the Music Scene,” reportedly intervened. Sources indicate Cheung, who has publicly praised LollyTalk’s dedication and tenacious work ethic, approached EEG to broker a deal, hoping to secure a stable future for the ensemble. The efforts were seen as a direct attempt to steer the group out of its current financial quagmire.
Internal Discord Stalls Label Deal
While the prospect of joining EEG, home to some of Hong Kong’s biggest stars, initially sparked enthusiasm among the members—some reportedly envisioning themselves as “Twins 2.0″—the transition has stalled due to internal disagreements.
“They were incredibly excited about the possibility of joining EEG; they saw a bright future immediately,” a source familiar with the negotiations disclosed. However, reaching a unanimous decision among the eight members has proven difficult.
Key sticking points revolve around contractual specifics and autonomy. According to insiders, a minority of two members has expressed reservations about the move, primarily citing concerns over potential legal implications and a perceived loss of creative or professional freedom under a major label contract. These concerns have led to a deadlock in the negotiations, delaying the potential signing.
Key Issues in Transition:
- Financial Strain: Loss of six-figure sponsorship leading to personal financial adjustments.
- Hins Cheung’s Intervention: Facilitating talks with Emperor Entertainment Group for a potential contract.
- Member Disagreement: Two members reportedly opposing the shift over legal concerns and creative freedom.
Industry Impact and Future Steps
LollyTalk’s situation highlights the often precarious financial realities faced by emerging pop groups in the highly competitive Cantopop market, even those with considerable public popularity. The fact that an established star like Cheung felt compelled to step in underscores the community spirit present in the local music industry when talent faces serious structural challenges.
Should LollyTalk successfully navigate these internal divisions and finalize a deal with EEG, it would mark a significant turning point, providing the stability and resources necessary to focus solely on their artistic careers. Conversely, prolonged uncertainty could jeopardize the group’s momentum and require new strategies for sustainability. As negotiations remain ongoing, the future structure and success of LollyTalk hinge on whether all eight members can reconcile their individual professional goals with the collective prospects offered by a major label partnership.